HideAs
Simply Timeless
HideAs is a New Zealand inspired brand. New Zealand has a distinctive way of life — relaxed but purposeful, adventurous but uncomplicated.
That spirit inspires HideAs.
HideAs creates leather bags for people who value simplicity, practicality and lasting style. From everyday work to weekend escapes, our bags are designed to travel with you and become part of your story. Every product is named after places New Zealand is proud of, thus making your journey of life even more special.
Where we're headed
We're a small team building slowly and deliberately. Every new style starts with a question: will this still look right in the years to come? If the answer isn't yes, it doesn't ship.